1. Scope of these terms
These general terms apply to professional services supplied by SEO-SEM.ONLINE when incorporated into a written proposal, order or agreement. The specific document defines scope, price, timing, deliverables and any terms that replace these general conditions.
2. Proposals and commencement
A proposal is valid for the period stated in it. Work begins after written acceptance and any agreed initial payment or access requirement. Estimates depend on the information available when scoped; material changes to the website, market, platform or requested outputs may require a revised scope.
3. Client responsibilities
The client will provide accurate information, timely feedback, lawful access and a responsible decision-maker. The client remains responsible for its products, claims, regulatory compliance, customer data, final publication approval and the security of its own accounts. Access should be provided through role-based permissions rather than shared passwords.
4. Search and advertising outcomes
No organic position, traffic level, advertising return, lead volume or revenue outcome is guaranteed. Search engines and advertising platforms are controlled by third parties and may change algorithms, auctions, interfaces or policies. Forecasts and expected impact are estimates based on available evidence, not promises.
5. Deliverables and implementation
Deliverables may include research, audits, specifications, content, reports, code or advisory support as stated in the proposal. Unless implementation is expressly included, the client is responsible for applying recommendations. Results may depend on accurate and timely implementation. Material third-party or client changes made without review can affect the expected outcome.
6. Fees, taxes and late payment
Fees, payment dates and applicable taxes appear in the proposal or invoice. Reasonable work outside scope requires prior approval. Overdue undisputed invoices may lead to paused work and any rights allowed by applicable law.
7. Intellectual property
After full payment, the client receives the rights stated in the proposal to final bespoke deliverables. Pre-existing methods, templates, generic code, know-how, tools and reusable components remain with their original owner, with a licence to the client where necessary to use the final work. Third-party materials remain subject to their own licences.
8. Confidentiality and data
Each party will protect non-public business information received for the project and use it only for delivery, administration or legal obligations. Personal data will be handled under applicable data-protection rules and any separate processing terms required by the engagement.
9. Suspension and termination
Either party may terminate according to the proposal or, if no period is specified, with reasonable written notice. Work completed, committed third-party costs and approved out-of-scope work remain payable. Access and confidential materials should be returned or removed as appropriate.
10. Liability
Each party remains responsible for direct loss caused by its breach to the extent established by applicable law. Neither party is liable for indirect or unforeseeable loss where exclusion is legally permitted. Nothing limits liability that cannot lawfully be excluded. A proposal may contain a proportionate liability cap for the specific engagement.
11. Law and resolution
Spanish law applies, without affecting mandatory consumer protection. The parties will first attempt to resolve disputes in good faith. Where legally permitted, the competent courts at the service provider's domicile will have jurisdiction.