Crawl architecture
Navigation depth, orphaned pages, crawl traps, parameters, faceted routes, sitemaps and bot access rules.
Technical SEO services
Make every valuable page easy to find.
Search engines cannot reward pages they cannot reliably discover, render, understand or select. Technical SEO turns platform behaviour into clear rules for crawling, indexation, templates and release quality.
Technical clarity
Fix systems, not isolated URLs.
The highest-impact technical problems usually repeat through templates, parameters, navigation or publishing workflows. Sampling one page at a time misses scale. We trace the rule creating the symptom and define a safe implementation pattern.
- Understand how bots reach and render each important template
- Control duplicate and low-value URL generation at the source
- Use canonicals, redirects and internal links consistently
- Measure performance with field data and template-level diagnostics
From symptom to system
A useful finding explains the affected population, root cause, risk, fix, acceptance test and owner.
AccessRobots, status codes, navigation and crawl paths
RenderHTML, JavaScript, lazy loading and parity
SelectCanonicals, duplicates and index eligibility
InterpretContent, links, language and structured data
Technical coverage
A complete view of how the platform communicates with search.
The review combines crawler data, index evidence, templates, logs where available and real browser behaviour.
Rendering and JavaScript
Server output, hydration, client rendering, lazy-loaded content, link discovery and rendering parity.
Indexation control
Status codes, canonical clusters, robots directives, duplicates, soft 404s and lifecycle handling.
Performance and CWV
LCP, INP and CLS diagnostics segmented by page type, device and reusable component.
Template quality
Titles, headings, body content, media, pagination, breadcrumbs and internal links at scale.
Structured data
Eligible, visible and maintainable schema with validation rules rather than decorative markup.
From diagnosis to impact
A delivery sequence your team can follow.
The work is staged to reduce uncertainty early, protect implementation capacity and create a measurable feedback loop.
Phase
What happens
Decision-ready output
1 · Crawl and sample
Combine full-site crawling with representative template and browser-rendered samples.
Affected URL populations and reproducible evidence.
2 · Trace root causes
Inspect CMS rules, components, routing, parameters, directives and release history.
Root-cause map with risk and dependency notes.
3 · Specify fixes
Write expected behaviour, examples, edge cases, acceptance criteria and monitoring needs.
Developer-ready tickets ordered by impact and effort.
4 · Validate release
Test staging where possible, crawl production and monitor Search Console after deployment.
QA record and verified implementation status.
Ways to work together
Choose the level of support the problem needs.
Scope follows complexity and implementation capacity—not a pre-packed activity count.
Diagnostic sprint
A defined investigation for one high-value question or a smaller site.
- Evidence-led review
- Prioritised findings
- Action workshop
Growth programme
Ongoing strategy, implementation support and measurement across a 90-day roadmap.
- Monthly priorities
- Content and technical support
- Performance learning loop
Team enablement
Senior search support inside your marketing, content or development workflow.
- Specifications and QA
- Training and governance
- Decision support
Connected capabilities
Strengthen the surrounding parts of the search system.
Search performance improves faster when dependent disciplines share one evidence base and priority model.
SEO audit
Turn uncertainty into a prioritised, testable backlog.
See SEO auditsSEO web design
Create fast, crawlable templates and clear journeys.
Explore web designInternational SEO
Scale language and market expansion without duplication.
Explore international SEOService questions
What to know before this work begins.
Clear scope, access and ownership prevent the common gap between an SEO recommendation and a shipped improvement.
Do you need access to our codebase?
Not always. Crawls, rendered HTML, browser tests and search data reveal a great deal. Code, CMS or staging access helps when the issue depends on routing, JavaScript, component logic or release behaviour.
Can you work with JavaScript websites?
Yes. The review checks initial HTML, rendering dependencies, content and link parity, hydration or routing behaviour, resource delivery and whether important pages remain discoverable without fragile client-side conditions.
Will improving Core Web Vitals improve rankings?
Good page experience is useful, but performance is not a substitute for relevance and authority. The work prioritises user-visible, field-measured improvements and avoids spending heavily on tiny scores with no meaningful experience gain.
What is included in a technical SEO ticket?
A strong ticket includes the problem, affected templates or URL pattern, evidence, business and search impact, desired behaviour, implementation options, edge cases, acceptance criteria and a post-release validation method.
Can you support a website migration?
Yes. Migration support can include URL inventory, redirect mapping, template parity, internal-link updates, canonicals, hreflang, staging QA, launch checks and post-launch monitoring.
How often should technical SEO be reviewed?
Large or frequently released websites benefit from continuous monitoring and release QA. Smaller stable sites may need a deep review around major changes plus periodic checks for indexation, performance and broken patterns.
Start with evidence
Find the search opportunity your competitors are missing.
Share your website and business goal. You will receive a concise first-pass review with the highest-impact questions to investigate next.
Request a free first look
No obligation · English or Spanish